Eluvio CEO and co-founder Michelle Munson asserts that the streaming industry is now prioritizing ultra-low-latency performance for global sports events. The company recently completed a high-pressure pilot streaming all 104 matches of the FIFA World Cup, highlighting a significant improvement in streaming latency.
Munson describes the pilot as a “capstone” moment for Eluvio, emphasizing its ability to validate direct-to-consumer (DTC) performance at scale. The pilot demonstrated consistent global latency reductions, with Eluvio streaming seven to ten seconds ahead of broadcast and 15 to 25 seconds ahead of the best streaming services.
Eluvio’s Content Fabric delivered ultra-low-latency broadcast feeds with sub-500-millisecond performance globally and sub-20-millisecond performance within the U.S. Munson argues that such performance is achieved through a zero-copy architecture, eliminating the need for complex and expensive traditional cloud/CDN workflows. The system creates a componentized, reference-based representation of video, audio, and metadata, which reduces latency and ensures uniform performance worldwide.
During the pilot, the broadcaster was able to deliver feeds just a few days before the matches, thanks to Eluvio’s just-in-time publishing capabilities. The platform supports standard DASH and HLS delivery while reducing end-to-end consumer latency, and offers support for SRT outputs with sub-second latency for broadcaster contribution and distribution. Eluvio maintains standard inputs and outputs, supporting HEVC multiview, major DRMs, server-side ad insertion, Dolby Atmos, and HDR10.
Munson also notes that the Content Fabric can deploy Media over QUIC but currently sees no need for it. At NAB, Eluvio discussed extending Content Fabric into broadcast distribution, unifying broadcast contribution and consumer streaming infrastructures. This approach aims to eliminate the need for separate satellite and dedicated transport networks, as well as cloud encoders and CDNs.